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Pack B Customer needs and competitor behaviour

Component 1: Learning Aim B

B

Inside the Unit...

Download Free Sample 6.3mb

Areas Covered

  • Topic 1 Primary market research methods
  • Topic 2 Secondary market research methods
  • Topic 3 Understanding customer needs
  • Download sample lesson above
  • Topic 4 Understanding competitor behaviour
  • Topic 5 Suitability of market research methods
  • Assessment

There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

Component 1 - Learning Aim B: Summary

Endorsed by Pearson BTEC

The benefits and drawbacks of primary research methods are covered in detail in the first lesson, developing with secondary methods in the next lesson. Identifying and meeting customer needs by market segment is then explored before looking at competitor behaviour. Methods of obtaining a competitive advantage is then covered in the fourth lesson. Finally, the suitability of alternative market research methods is examined in a short revision lesson before a final assessment of the complete series of lessons, modelled on the Pearson assignment can be undertaken.

What's included in the toolkit?

What's in the unit

The BTEC Teaching Series has been written to satisfy the specification for the practical Components 1 and 2, and the theoretical element Component 3 of the Pearson BTEC Level 2 specification. Each pack contains:

  • PowerPoint slides for each lesson
  • Detailed lesson plans
  • Learning objectives and outcomes
  • Worksheets and homework activities with answers
  • End-of-unit Assessment test with answers
  • Other material and links to online resources

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Relevant Textbooks

Inside the Unit...

  • Download Free Sample 6.3mb

    Areas Covered

    • Topic 1 Primary market research methods
    • Topic 2 Secondary market research methods
    • Topic 3 Understanding customer needs
    • Download sample lesson above
    • Topic 4 Understanding competitor behaviour
    • Topic 5 Suitability of market research methods
    • Assessment

    There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

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