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Pack A Marketing

Component 3: Learning Aim A

A

Inside the Unit...

Download Free Sample 4.2mb

Areas Covered

  • Topic 1 Targeting and segmenting the market
  • Download sample lesson above
  • Topic 2 Product and price
  • Topic 3 Place and promotion
  • Topic 4 Factors influencing the choice of marketing methods
  • Topic 5 Trust, reputation and loyalty
  • Assessment

There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

Component 3 - Learning Outcome A: Summary

This pack focuses on how and why enterprises target their markets. Market segmentation is examined initially before looking at the 4Ps of the marketing mix and multichannel marketing across two separate lessons. Factors influencing the choice of marketing methods are covered in the penultimate lesson before looking at the impact of a strong brand image to develop trust, reputation and loyalty. This includes customer service, quality, ethics and complaints handling. A final examination-style assessment completes the unit.

What's included in the toolkit?

Example of a unit contents

The BTEC Teaching Series has been written to satisfy the specification for the practical Components 1 and 2, and the theoretical element Component 3 of the Pearson BTEC Level 2 specification. Each pack contains:

  • PowerPoint slides for each lesson
  • Detailed lesson plans
  • Learning objectives and outcomes
  • Worksheets and homework activities with answers
  • End-of-unit Assessment test with answers
  • Other material and links to online resources

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Relevant Textbooks

Inside the Unit...

  • Download Free Sample 4.2mb

    Areas Covered

    • Topic 1 Targeting and segmenting the market
    • Download sample lesson above
    • Topic 2 Product and price
    • Topic 3 Place and promotion
    • Topic 4 Factors influencing the choice of marketing methods
    • Topic 5 Trust, reputation and loyalty
    • Assessment

    There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

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