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OCR Enterprise & Marketing

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R067 Topic Area 1 & 2 Risk, reward and research

Unit R067 (2022 Specification)

12

Inside the Unit...

Download Free Sample 7.0mb

Areas Covered

  • Topic 1 Characteristics of successful entrepreneurs
  • Topic 2 Risk and reward
  • Download sample lesson above
  • Topic 3 Primary market research
  • Topic 4 Secondary market research
  • Topic 5 Market segmentation
  • Assessment

There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

Topic Areas 1 & 2: Summary

For first teaching in September 2022

This pack covers Topic Areas 1 and 2 of Unit R067.

These resources are subdivided into five topics plus an end-of-unit assessment. Each topic contains enough content for one to two lessons of material. Presentations take students through key concepts in the specification for Topic Areas 1 and 2, including the characteristics of entrepreneurs, the risks and rewards of business and complete coverage of market research. Assessments at the end of each topic provide exam-style questions. The resources have been designed for use either before teaching any other units, during the course or as revision before the final exam. This pack of materials does not assume any prior knowledge.

The first two topics cover the characteristics of, risk and reward for entrepreneurs. Topic 3 looks at the purpose of market research and primary research methods. Secondary research and types of data are covered in Topic 4. Finally, Topic 5 covers market segmentation and its benefits to business. A final assessment gives students an opportunity to sit an assessment test comprising questions of a similar style to those found on an R067 Marketing and Enterprise exam paper.

The Enterprise and Marketing Teaching Series has been written to satisfy the specification for the elements assessed by written examination for the OCR Cambridge Nationals in Enterprise and Marketing Level 1/2 specification. Each pack contains:

  • PowerPoint slides for each lesson
  • Detailed lesson plans
  • Learning objectives and outcomes
  • Worksheets and homework activities with answers
  • End-of-unit Assessment test with answers
  • Other material and links to online resources

What's included in the toolkit?

 Example of a unit contents

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Inside the Unit...

  • Download Free Sample 7.0mb

    Areas Covered

    • Topic 1 Characteristics of successful entrepreneurs
    • Topic 2 Risk and reward
    • Download sample lesson above
    • Topic 3 Primary market research
    • Topic 4 Secondary market research
    • Topic 5 Market segmentation
    • Assessment

    There are 5 worksheets, 5 homework tasks, and an assessment test, each with answers included in this Series.

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