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OCR Enterprise & Marketing

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R067 Topic Area 4 Creating a marketing mix

Unit R067 (2022 Specification)

4

Inside the Unit...

Download Free Sample 3.2mb

Areas Covered

  • Topic 1 The marketing mix and advertising
  • Download sample lesson above
  • Topic 2 Digital advertising mediums
  • Topic 3 Sales promotion and PR
  • Topic 4 Place
  • Topic 5 Product
  • Topic 6 Price
  • Topic 7 Blending the marketing mix
  • Assessment

There are 7 worksheets, 7 homework tasks, and an assessment test, each with answers included in this Series.

Topic Area 4: Summary

For first teaching in September 2022

This pack covers Topic Area 4 of Unit R067.

The resources are subdivided into seven topics plus an end-of-unit assessment. Each topic contains enough content for one to two lessons of material. Presentations take students through key concepts in the specification to create a marketing mix to support a product. Assessments at the end of each topic provide exam-style questions. The resources have been designed for use either before teaching any other units, during the course or as revision before the final exam. This pack of materials does not assume any prior knowledge.

The first topic introduces the 4Ps of the marketing mix and gets started with advertising as a means of promotion. Topic 2 considers the appropriateness of a complete range of digital advertising mediums used to attract and retain customers using contextual scenarios. Sales promotion techniques and public relations are covered in Topic 3. Topic 4 covers more detail on Place, considering how and where to sell a product to a customer. Product is covered in Topic 4 through use of the product lifecycle and related strategies to extend this, before looking at Price in Topic 6. Lastly, Topic 7 revisits the 4Ps as a whole, considering how each relates to the others to create a blend. A final assessment gives students an opportunity to sit an assessment test comprising questions of a similar style to those found on an R067 Marketing and Enterprise exam paper.

The Enterprise and Marketing Teaching Series has been written to satisfy the specification for the elements assessed by written examination for the OCR Cambridge Nationals in Enterprise and Marketing Level 1/2 specification. Each pack contains:

  • PowerPoint slides for each lesson
  • Detailed lesson plans
  • Learning objectives and outcomes
  • Worksheets and homework activities with answers
  • End-of-unit Assessment test with answers
  • Other material and links to online resources

What's included in the toolkit?

 Example of a unit contents

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Inside the Unit...

  • Download Free Sample 3.2mb

    Areas Covered

    • Topic 1 The marketing mix and advertising
    • Download sample lesson above
    • Topic 2 Digital advertising mediums
    • Topic 3 Sales promotion and PR
    • Topic 4 Place
    • Topic 5 Product
    • Topic 6 Price
    • Topic 7 Blending the marketing mix
    • Assessment

    There are 7 worksheets, 7 homework tasks, and an assessment test, each with answers included in this Series.

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