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Business GCSE Edexcel

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Unit 7: Making marketing decisions

1BS0 Theme 2: Building a business

 
7

Inside the Unit...

Areas Covered

  • Lesson 1 Product 
  • Download sample lesson above
  • Lesson 2 Price
  • Lesson 3 Promotion
  • Lesson 4 Place
  • Lesson 5 Using the marketing mix
  • Lesson 6 Assessment

There are 5 worksheets, 5 homework tasks, and an examination-style assessment test, each with answers included in this unit.

Summary

This unit builds upon the introduction to the marketing mix covered in Theme 1 and develops students’ depth of knowledge and understanding in preparation for the end of unit assessment test. The first topic in the unit explores the product element of the marketing mix and considers aspects of the design mix and the product life cycle. Relevant case study examples are used to investigate strategies used to extend the product life cycle.

The subsequent topics explore how the other elements of the marketing mix, including price, promotion and place, are managed and used to inform and make business decisions in a competitive marketplace. Pricing strategies, and relevant internal and external influences, are analysed along with methods of promotion and issues relating to place. The final topic within the unit analyses how each element of the marketing mix can influence other elements, and how the marketing mix can be used to build a competitive advantage.

What's included in the toolkit?

Toolkit

The GCSE units have been written to satisfy the specification for the Edexcel 1BS0 Business GCSE. Each unit contains:

  • PowerPoint slides for each topic
  • Detailed lesson plans
  • Learning objectives and outcomes
  • Worksheets and homework activities with answers
  • End-of-unit, exam-style assessment test with answers
  • Other material and links to online resources

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Inside the Unit...

  • Download Free Sample 9.3mb

    Areas Covered

    • Lesson 1 Product 
    • Download sample lesson above
    • Lesson 2 Price
    • Lesson 3 Promotion
    • Lesson 4 Place
    • Lesson 5 Using the marketing mix
    • Lesson 6 Assessment

    There are 5 worksheets, 5 homework tasks, and an examination-style assessment test, each with answers included in this unit.

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